Privacy Policy
Kindred Mugs Ltd
Company number: 16252078
Registered address: Wessex House, Teign Road, Newton Abbot, Devon, United Kingdom, TQ12 4AA
Email: hello@kindredmugs.com
This Privacy Policy explains how we collect, use, and protect your personal data when you use our website, shop with us, or sign up for our newsletter.
We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Kindred Mugs Ltd is the data controller of your personal data. We operate through the Shopify e-commerce platform, which acts as our data processor.
2. What Data We Collect
We may collect the following information when you use our website or place an order:
Name
Email address
Shipping and billing address
Phone number (if provided)
Payment information (processed securely by third-party providers)
Purchase history
Website usage data (via cookies and analytics tools)
3. How We Use Your Data
We use your data to:
Process and fulfil your orders
Contact you about your order or account
Send you marketing emails (if you’ve opted in)
Improve our website and services
Comply with legal obligations
4. Legal Bases for Processing
We process your data only where we have a lawful basis to do so. These include:
Contractual necessity (e.g., to fulfil your order)
Your consent (e.g., for marketing emails)
Legal obligation (e.g., keeping records for tax purposes)
Legitimate interests (e.g., improving our services or preventing fraud)
5. Sharing Your Data
We only share your data with:
Shopify, our website platform provider
Payment processors (e.g.. Shopify Payments, Apple Pay, PayPal)
Delivery companies (e.g. Royal Mail, Evri, DPD, Amazon Logistics, DHL, UPS)
Email marketing platforms (e.g. Klaviyo)
Our trusted IT and analytics providers
All third parties are required to process your data securely and in compliance with UK GDPR.
6. International Data Transfers
Shopify stores data in Canada and the United States. Both regions have been assessed under adequacy decisions or use appropriate safeguards (e.g., Standard Contractual Clauses) to protect your data.
7. Cookies and Tracking
Our website uses cookies to:
Remember your preferences
Track website usage (via Google Analytics or Shopify Analytics)
Enable core functionality like the shopping cart
You can manage cookie preferences in your browser settings or via the cookie banner on our site.
[Optional: Insert link to full Cookie Policy or section.]
8. Your Data Rights
You have the following rights under UK GDPR:
Access– Request a copy of the personal data we hold about you
Rectification– Ask us to correct inaccurate or incomplete data
Erasure– Ask us to delete your data (in certain circumstances)
Objection– Object to our processing of your data
Restriction– Request we limit how we use your data
Portability– Ask us to transfer your data to another provider
Withdraw consent– For marketing or other consent-based uses
To exercise any of your rights, contact us at:hello@kindredmugs.com
9. Marketing
You will only receive marketing communications if you have explicitly opted in. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us.
We never sell your data to third parties.
10. Data Retention
We only retain personal data for as long as necessary:
For order-related data: usually 6 years for tax and legal reasons
For marketing: until you unsubscribe or request deletion
11. Data Security
We implement appropriate security measures (SSL encryption, access controls, secure hosting via Shopify) to protect your data.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the “Effective Date” at the top.
13. Contact Us
If you have any questions or concerns about this policy or how we handle your data, please contact:
Kindred Mugs Ltd
Email: hello@kindredmugs.com
Address: Wessex House, Teign Road, Newton Abbot, Devon, United Kingdom, TQ12 4AA
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: https://ico.org.uk
