What We Care About

our values

Our values guide every choice we make, from the hands we work with to the mugs you hold. They shape how we design, how we collaborate, and how we hope our products fit into your daily rituals of sharing and connection.

01

kindness

We lead with warmth. Whether in how we treat our makers, partners, customers, or each other we act with care, patience, and generosity. It is not just an act it’s an attitude that shapes our decisions from how we source to how we serve.

02

connection

We bring people together.

Every mug, interaction and touch point is designed to create moments or real human connection – whether deep, light - hearted, or overdue.

We believe that small rituals like sharing a drink – can spark conversations that matter.

03

consideration

We act with care and intention. Our work is thoughtful and principled – rooted in honesty, transparency and respect carefully considering how we work, what we make and who it affects.

We do things properly not quickly and hold ourselves to high standards without ever being self- righteous.

04

inclusivity

We welcome different people, places and perspectives.

Our products are made to feel familiar and meaningful across cultures and contexts. 

We balance tradition with progress simplicity with character – always aiming to create something that feels open, human and real.

01

kindness

We lead with warmth. Whether in how we treat our makers, partners, customers, or each other we act with care, patience, and generosity. It is not just an act it’s an attitude that shapes our decisions from how we source to how we serve.

02

connection

We bring people together.

Every mug, interaction and touch point is designed to create moments or real human connection – whether deep, light - hearted, or overdue.

We believe that small rituals like sharing a drink – can spark conversations that matter.

03

consideration

We act with care and intention. Our work is thoughtful and principled – rooted in honesty, transparency and respect carefully considering how we work, what we make and who it affects.

We do things properly not quickly and hold ourselves to high standards without ever being self- righteous.

04

inclusivity

We welcome different people, places and perspectives.

Our products are made to feel familiar and meaningful across cultures and contexts. 

We balance tradition with progress simplicity with character – always aiming to create something that feels open, human and real.

Discover More

about kindred

our story

Designed by siblings Amelie and Archie, hand-crafted in Vietnam to celebrate connection.

our makers

Handmade by a family-run Vietnamese partner, our process ensures each product carries care and individuality.

sustainability

We are deeply committed to ethical practices that protect our planet and respect the people we work with.